History & Vision
Our Story
Founded in 1974, the Moroccan Association for the Automobile Industry and Construction (AMICA) fulfills the mission of acting as an interface between its members and the ministerial departments concerned with the sector, as well as any other economic or institutional operator involved in areas related to competitiveness improvement, training development, export promotion, technology transfer, and investment attraction.
Since its creation, AMICA has supported the relevant ministerial departments in the development and structuring of the automotive sector, adapting to its ongoing changes.
With the goal of developing and strengthening the automotive industry in Morocco, AMICA regularly organizes B2B events to connect various stakeholders and promote partnerships.
Our Vision
Position the Moroccan automotive industry among the TOP 5 most competitive automotive platforms in the region
Our Objectives
Actively work to increase the added value created by the sector.
Build a shared platform for reflection and knowledge exchange.
Represent its members to local and international partners.
Promote investment in the automotive industry sector.
Collaborate with public authorities to define the strategic directions of the automotive industry.
Conduct studies to provide members with better visibility for decision-making.
Offer members advantageous agreements negotiated with partner financial institutions.
Keep members informed about all matters of interest related to the automotive industry.
Contribute, through the Automotive Industry Training Institutes (IFMIA) and other training organizations, to the development of qualified skills for the industrial ecosystem.